bumblebaetuna shares a report from Motherboard: By 2030, as many as 40 percent of Americans will have cut the cord, according to predictions in a new report by market analyst TDG Research. The percent of U.S. households still shelling out for cable has dropped every year since 2012. If the trend continues on the path, TDG predicts the percent of U.S. households subscribing to pay TV will drop to 60 percent in the next 1. Cost is a major driver of this shift: the cost of bundling a few favorite streaming services together still pales in comparison to the average cable bill. TDG found that two thirds of cord cutters and “cord nevers” ( who have never paid for cable) said expense was the key they do not use legacy pay TV services. There’s also a generational shift: 61 percent of adults aged 18-29 online streaming services are the primary way they watch TV.


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