Facebook is cracking on a new type of clickbait: Posts that ask to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.” Their solution?
Demote the posts considered to be “engagement bait.” Recode reports: Facebook has decided it doesn’t like publishers gaming the system this way, and users don’t like it either.”People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” the company wrote on its blog. So starting Monday, posts that Facebook considers to be engagement bait will be pushed down in Feed. Beginning in a few weeks, publishers and Pages that continue to utilize this tactic will see their reach diminished for all of their posts.


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