Google is enabling its built-in ad blocker for Chrome tomorrow (February ). From a report: Chrome’s ad filtering is designed to weed out some of the web’s annoying , and push website owners to stop using them. Google is not planning to wipe out from Chrome, just ones that considered bad using standards from the Coalition for Better . page , with autoplaying sound and video, and flashing will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying on the web. Google is revealing today exactly what will be blocked, and how the company notifies site owners a block is put in place. On desktop, Google is planning to block pop-up , large sticky , auto-play video with sound, and that appear on a site with a countdown blocking you before the content loads. Google is being more aggressive about its mobile ad blocking, filtering out pop-up , that are displayed before content loads (with or without a countdown), auto-play video with sound, large sticky , flashing animated , fullscreen scroll over , and that are particularly dense.

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